New Principles of Sales, Promotion, and Negotiation
Keys to Business Success for the 21st Century

Over 500 participants have benefited from these programs, achieving better business and life results.
This seminar, developed over 11 years and based on experiences from over 300 business situations, is designed to equip participants with practical skills in sales, marketing, and negotiation.
Modules
1. Module: Digital Sales
Difference between digital sales and face 2 face
Which Channels to Use for Contact Acquisition
What to Offer to Build a New Contact Base
How to Write “Cold” Emails and Messages
How to Turn a Personal Brand or Business Brand into a Sales Platform
2. Module: Sales
What’s New in Sales Today
What the Most Successful Salespeople Do and How They Do It
Preparing for a Sales Conversation
Stages of the Sales Process
Common Mistakes in Sales
3. Module: Negotiations
How to Prepare for Negotiations
Who Are You Dealing With? (Negotiator Profiles)
The Best Bargaining Techniques in Practice
Which Sentences and Phrases to Use, and Which to Avoid
How to React in Conflict and Emotionally Tense Situations
FOR WHO?
- Ideal for groups of 30-60 attendes.
- For mid and large companies
- CRM, Sales, Marekting teams…
HOW IS CONSTRUCTED?
- Each module is 90 minutes long
- 60 minutes of lecture + 30 minutes of Workshop or practical implementation.
WHAT YOU GET?
- e-brochure
- Case studies and training materials
Do You find one of these tactics usable?
- Which Marketing Tactics to Use for Results
- How to Develop a Digital Sales Channel for Your Personal Brand or Business
- How to Communicate with Customers and Audiences Through Digital Channels
- How to Acquire New Contacts Through Digital Channels
- How to Develop Your Own Method for Sales Conversations
- What a Good Example of a Sales Process Looks Like in Practice
- How to “Read” the Person You’re Talking To (Manipulator, Psychopath, Sociopath, etc.)
- How to Handle Different Personality Types (The Impulsive, Narcissist, Charmer, Sage, Addict, etc.) and Communicate Effectively with Each
- How to Respond to or Prevent the 5 Most Common Objections (“I’ll think about it,” “It’s too expensive,” “I’ll ask my spouse,” etc.)
- How to Mirror During a Conversation
- What’s Better—3-5 “Yeses” or 3-5 “Nos” at the Start of Negotiations
- How to Create the Illusion of Control for the Other Person, While Gaining a Major Advantage in Negotiations
- How to Detect When Someone Is Lying or Hiding Something
- The Best Bargaining Techniques in Practice
- How to Secure Better Terms from Suppliers (What to Do When They Say ‘Take It or Leave It’)
- Which Phrases and Words You Should Never Use in Negotiation
Lecturer’s

Goran Milaković, univ.mag.rel.int.
With 15 years of experience in executing marketing campaigns and media projects, he has successfully managed over 500 campaigns, TV shows, mobile apps, and branding projects. He has worked with brands across small, medium, and large enterprises, including ZABA, HT, Croatia Osiguranje, Allianz, and Wolt.
Holding a Master’s degree in International Relations and Diplomacy, he specializes in Media Studies and is certified by Harvard’s Law School Program. Over the past decade, he has been a regular speaker at conferences, a guest lecturer at higher education institutions, and has delivered in-house training programs for leading companies.
Zlatko Milaković, mag.polit.
With over 30 years of experience in sales, Zlatko Milaković has specialized in insurance, banking products, and educational programs. His expertise includes investment program placement, recruitment, sales team management, sales training, and representing businesses in complex negotiation processes.
He has continuously enhanced his skills through professional development programs at renowned institutions, including Henley Management College in London.

Lecturer’s

Goran Milaković, univ.mag.rel.int.
With 15 years of experience in executing marketing campaigns and media projects, he has successfully managed over 500 campaigns, TV shows, mobile apps, and branding projects. He has worked with brands across small, medium, and large enterprises, including ZABA, HT, Croatia Osiguranje, Allianz, and Wolt.
Holding a Master’s degree in International Relations and Diplomacy, he specializes in Media Studies and is certified by Harvard’s Law School Negotiation Program. Over the past decade, he has been a regular speaker at conferences, a guest lecturer at higher education institutions, and has delivered in-house training programs for leading companies.

Zlatko Milaković, mag.polit.
With over 30 years of experience in sales, Zlatko Milaković has specialized in insurance, banking products, and educational programs. His expertise includes investment program placement, recruitment, sales team management, sales training, and representing businesses in complex negotiation processes.
He has continuously enhanced his skills through professional development programs at renowned institutions, including Henley Management College in London.