Negotiation Mastery in Practice
Master the Art and Science of Negotiation with Real-World Strategies and Examples.
In parnership with Libertas International University
Program is made by and you will learn from an Instructor Educated at Harvard Law School
Negotiation involves any attempt to reach an agreement, whether it’s about salary levels, insurance premiums, project budgets, purchasing bitcoin, company sales amounts, international embargos, or even choosing a family vacation spot. Thus, negotiation applies to both shared and opposing interests, whether long-term or short-term.
If we negotiate so often, why do agreements fail, interests remain unmet, deals collapse, and conflicts arise?
Because negotiation is both an art and a science – a combination of reason and emotion. This program enables you to…
- Discover and apply new strategic approaches to negotiation.
- Implement negotiation tactics and tools that help in sales, business management, and private life.
- Learn to claim and create greater value for your ideas, interests, projects, and products.
- Learn to control and neutralize hostile and conflict situations.
Do You Want Master Art and Scienece of Negotiation?
4 weeks – One day per week – 3–4 hours of focused learning.
1. Module: How to Be a Better Negotiator
- Introduction to negotiation.
- Core principles of negotiation.
- Common and beginner negotiation mistakes.
- Tactical tools: Mirroring.
- Case Study / Interactive Workshop
2. Module: Increase the Value of Your Proposals
- How to structure a proposal and present financial value.
- Techniques for expanding and increasing the value of proposals.
- Using empathy to facilitate achieving your interests.
- Tactical tools: Labeling.
- Interactive Case Study
3. Module: Achieving the Best Possible Outcome
- Emotions in negotiation and building positive relationships.
- Which questions to ask and how to ask them.
- How, when, and how much to speak.
- Tactical tools: Intonation and Body Language.
- Interactive Case Study
4. Module: Conflict Resolution and De-escalation
- Types of negotiators and how to adapt to their style.
- Negotiating in difficult and hostile situations.
- Conflict resolution tools.
- Tactical tools: Active Listening.
- Interactive Case Study (4 hours duration).
Strategic and Key Concepts:
This foundational level focuses on understanding the core principles of negotiation and strategic approaches. Participants learn how to prepare effectively for negotiations by analyzing interests, goals, and potential outcomes, ensuring a solid strategic framework for every negotiation scenario.
Tactics and Tools:
At this level, participants are introduced to specific tactics and psychological tools for influencing counterparts, managing emotions, and fostering positive interactions. Techniques such as mirroring, labeling, and active listening are taught to help negotiators build trust and navigate complex conversations.
Interactive Workshops:
The final level emphasizes hands-on practice through interactive case studies and real-world simulations. Participants engage in role-playing exercises, collaborate with peers, and receive immediate feedback from mentors, ensuring they can apply learned strategies and tactics in real-life situations.
What You Can Learn?
- Eliminate beginner’s fear of negotiation or become a better negotiator.
- Prepare thoroughly for negotiations.
- Present greater value or price.
- Discover the hidden interests of others.
- Identify new opportunities in existing business relationships.
- Expand collaborations.
- Become more engaging and professional.
- Foster positive emotions and atmospheres in various situations.
- Develop the most valuable sales and negotiation skill – listening.
- Recognize different types of negotiators.
- Establish your negotiation style.
- Resolve and neutralize conflicts, negative, and “dangerous” situations.
- Achieve long-term positive business and personal relationships.
- Bargaining Techniques
Lecturer

Goran Milaković, mag.rel.int.
With 15 years of experience in executing marketing campaigns and media projects, he has successfully managed over 500 campaigns, TV shows, mobile apps, and branding projects. He has worked with brands across small, medium, and large enterprises, including ZABA, HT, Croatia Osiguranje, Allianz, and Wolt.
Holding a Master’s degree in International Relations and Diplomacy, he specializes in Media Studies and is certified by Harvard’s Law School Program on Negotiation. Over the past decade, he has been a regular speaker at conferences, a guest lecturer at higher education institutions, and has delivered in-house training programs for leading companies.
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